I'm a Mexican... a Father... a Husband… and a Yogi. I currently reside in the Central Coast of CA with my wife and two boys. I also take pictures for a living.
I have pretty much always wanted to do art but it wasn’t until I was 19 when I decided to pursue a career in photography. I got my first camera and started shooting a ton. I loved getting to go out in the field and create art instead of painting or drawing in a single location. Photography let me dive into the experience and be apart of the moment.
The opportunity to do editorial work and pursue that as a main focus really lead the way for me to do commercial work full time. It gave me a chance to get my name and imagery out and got to show a broad audience my work. It really pushed me into the realm of commercial work.
We ended up doing so much work we had to bring people on full time. I found it to be much better to have people in every day and use them for every job rather than hiring out freelancers. My team and I are pretty tight and we work well together. We all have an understanding of what works best for our team and how to achieve it. The studio space itself was an attempt to create a space where we can be creative as a team, have a retail shop, and a space to host clients.
Being away from my wife and two boys is the hardest thing. Communication in the backbone of keeping the relationships together. Over the years I have found that FaceTime is the best communication. I try to avoid texting, its too hard to relay tone and emotion. Because I emerse myself in my trips it makes it hard to communicate in an affective way so when I am home I invest myself 100% into my family.
Instagram has changed everything. Believe it or not we have gotten our biggest jobs from our social media channels, mainly from Facebook and Instagram. These channels have made my work accessible on a level that was never available before. It has let me share work constantly and inspire people on such a huge platform.
Sometimes it feels like there is an expectation to create something that feels real and epic, when a lot of my life is not so epic haha. I feel like i need to always inspire people to do what I do for work, which is getting out and exploring.
I think that the whole mobile and 1” photography has lead to some of the most beautiful images being captured that other wise would have been missed. I fully support it. It strengthens peoples ability to shoot but it can weaken some of the careful artistic approach that some digital and all film cameras bring with it.
Ya, I love the idea of collab. It gives you the chance to see how other creatives see the world and view the earth. I love to see how others experiences are in comparison to mine, its beneficial for the both of us.
Alberta was the most epic place in the world- by far. Ancient glaciers above huge peaks that sat behind the most pristine lakes and rivers seemed to be the constant scene around the whole region. We took an RV and 10 days to drive around and try to capture it all. Kayaking to Spirit Island was the highlight- by far. As far as a trip to come back, I am always looking for an excuse to return!
My advice would be to shoot- shoot often. Become an expert in your niche, become the “trail running photo guy” or the “water photography guy”. Narrow your focus and hone in what you are best at. That will get the attention of art directors and editors.
Favorite tunes… the Walter Mitty soundtrack and Wagon Wheel.
Sleep. Hmm. I don't sleep a ton haha. With being on the road over half the year a two little gromms at home sleep is foreign to me.