Great North Collective was hired to document a small commercial ice fishery in Central Manitoba, on behalf of the Marine Stewardship Council. With so few certified sustainable fisheries around the world, the Marine Stewardship council was looking for images to use in promoting and raising awareness for the admired practices at Waterhen Lake. The images provide a look into daily life at the fishery, and the local people who operate it.
Client: Marine Stewardship Council
Photography by: Mike Seehagel